Who We Are
Record breaking marathon swimmers who, between us, have completed channel swims (solo and as part of relays), swum the length of Windermere, completed Ironman and the Arch 2 Arc triathlons, as well as crewing swimmers and endurance athletes to complete the challenges in their lives.
We will help you achieve your swimming goals through expert remote coaching—providing structured plans, real-time support, and progress tracking to keep you focused, accountable, and motivated. Train smarter, stay consistent, and hit every milestone with confidence—anytime, anywhere.
What We Can Do For You
-

Crew Training
We can train your team to crew for you, so you can get on with what you do best, swim.
Contact us to arrange a bespoke day of training at a venue of your choice
-

Crew Support
We offer 2 types of crew support.
We are able to join you on your boat to crew for you, and support your family & friends with “on the job” training.
We can provide a crew support helpline, where we can support you to be ready for your big day.
-

Swim Coaching
We coach all levels of swimmers, in open water and pools, to achieve their dreams as well as providing bespoke training plans.
Coaching is available 1:1 and in groups.
Ask Us How We Can Help You
Meet the Team
-

Caroline Sims
FOUNDER
-

Vicki Watson
FOUNDER
What People Are Saying.
“We had been planning our two man channel relay for 18 months and it wasn’t until we had spent a cold weekend in Dover on our first boat recce that we realised we needed professional help!! As soon as we met Caroline my confidence grew. Her professional, no nonsense approach backed up with a wealth of experience turned our two boy adventure into an organised Channel attempt. The kit list and ongoing advice and support during training were invaluable. I can’t recommend Caroline highly enough. If you are planning a crazy swimming adventure this is the person you want on your team!!”
— Mark Hollingworth
“I was introduced to Caroline from a friend when I first thought of swimming the channel. We clicked straight away and I knew from the first second I’d found a coach who would get me across the channel. Caroline’s no messing, no BS, no excuses attitude worked perfectly for me. The truth can often be a hard swallow, but it matters especially when you need to hear it.
Her experience and technical knowledge is only matched by her dedication and passion towards her swimmers. Every problem I encountered during my training and my swim she stood like a rock beside me as it broke like a wave. Her confidence inspires a trust in yourself that is unquestionable and her savage commitment is relentless.
Over the past few years Caroline has not only become a coach I can trust but also a dependable friend.”
— Christopher Trendowitz
“Caroline is one of the most amazing crew persons I have had across my 44 crossings. She is 100% reliable, organised, committed and focused on ensuring the swimmer gets everything they need, sometimes before they even know they need it!!
She is also amazing running my social media and getting photos & videos, all whilst solo crewing.
She is multi-talented. I highly recommend her to every swimmer.”
— Chloe McCardel (Queen of the Channel)
“Prior to the swim, Caroline was a friendly, reliable and a knowledgeable resource for the different aspects of my crossing attempt. She helped me plan my training regime, worked with me to devise a feeding plan that would work and suggested the best options for keeping me fuelled on the day. She was always around to answer any questions and provided reassurance and encouragement when I was having doubts.
When the day came, she led the support crew, provided excellent ‘on the job’ training for my family and friends on the support boat, and was a friendly and familiar face during feeds, helping to keep me motivated and on track. Her warm welcoming manner throughout the day, and her wealth of knowledge and experience proved invaluable during my time in the water, and I wouldn’t have completed the swim without her. I would highly recommend crew training with Caroline. She will help prepare your crew and increase their effectiveness on the day, maximising your chances of completing the crossing.”
— (Freddie) Amelia Beaver, Channel Swimmer!
“Caroline crewed our two man relay channel swim in July this year (2021). From the moment she came “on board” she was always there to answer any questions. Training tips, kit list, sea sickness, preparation to go on the boat - Caroline’s expertise helped us immensely. Straight talking but with a healthy portion of fun and humour!
Her encouragement gave us the confidence we needed and we felt 100% safe. She gave us the capability to just concentrate on the swim while (she) did everything else .”
— Sandra Petty (Mark & Paul)
Let Us Join Your Journey
Contact us
We can support you with all your open water swims, whether that is training your crew or coaching you for your next swim adventure.

